WHO WE ARE

Does it seem odd for an agency with data at its core to say that knowledge alone is as about as useful as an ashtray on a motorbike? Perhaps.

But here at RAPP we've known for quite some time that times have changed. It's pointless possessing reams of insight on your customers if that insight isn't used to ignite genuine creativity.

That's because today's customer takes it for granted that we can engage them as an individual. Now they expect us to take things further...

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The modern day customer expects, nay demands, innovation. They now respond best to emotional engagement. They want experiences, interactive services and tools, inspiration and valuable content.

And when they are engaged they become brand ambassadors and even media channels in their own right; blogging your brand; proactively sharing your content with others, twittering about you, digging you, finding you del.icio.us.

Or they attack your brand, writing critical reviews, acting as an anti-PR agency.

There's no option, brands now have to engage in genuine conversations with consumers. And knowing who they are, where they are, what they respond best to is only the start. That's the knowledge data gives us. Fine, but we have to do something special with our understanding…

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At RAPP data-driven insight is where we start. Even though we offer exceptional proprietary tools, design, build and maintain unrivalled databases, and are a lauded world-leader in CRM, we actually take data for granted.

It's our power to take that data and use it to ignite creativity that makes RAPP stand out as uniquely equipped to meet the marketing challenges of the 21st Century.

Our creative business solutions span above, below and through the line channels. We're online, offline, retail, pharma, financial, fundraising, fmcg, travel, whatever. We're award-winning innovators, trusted over decades by our clients. We're built to innovate. And have a track-record to prove it.

Why innovate? Simple… because it's innovation that creates emotional interest. And it's emotional interest that inspires action. Action that creates response, brand affinity, sales, loyalty, recommendations and a whole host of other valuable interactions.

Now to see whether we're as good as our word view case studies.

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